During my final university project, I delved into the captivating world of advertising, exploring its influence on consumer perceptions. It was during this time that I discovered my passion for room sets, inspired by the meticulous craft behind their creation. My experiences as a photographic assistant provided a fresh perspective, enabling me to approach room sets creatively and capture entire spaces with clever angles.

Despite challenges such as subtly hinting at shooting locations and concealing tags, I found immense satisfaction in overcoming these obstacles and gaining valuable insights along the way. One highlight was the opportunity to shoot room sets at Ikea, made possible through connections in my network and the support of an exceptional team. This experience not only reaffirmed my love for room sets but also provided valuable lessons in execution and collaboration.

Moving forward, I am excited to continue exploring the art of room sets in my future work, drawing inspiration from the blend of creativity and technical skill honed through my university project and assisting experiences.